Saturday, March 28, 2020
Google Analytics WD Plugin Review - How to Set Up Google Analytics WordPress Integration
Nowadays, data is the name of the game when it comes to succeeding online. And the most well-known tool for an average webmaster to collect data with is Google Analytics. So why not take it one-step further with aà Google Analytics WordPress integration plugin?Such plugins allow you to view all of your sites Google Analytics data inside your WordPress dashboard. Not only is this more convenient, but you can also get some cool WordPress-specific reports and dashboards to help you more easily understand the data that you collect.In this post, well take a look at one of those plugins. Its calledà Google Analytics WDà and it has a version thats 100% free. 10Web Analytics user-friendly integration plugin for Google Analytics Author(s): 10WebCurrent Version: 1.2.8Last Updated: September 10, 2019wd-google-analytics.zip 90%Ratings 320,430Downloads WP 3.9+Requires Google Analytics WD is a free WordPress Google Analytics pluginà built by the guys at WebDorado. With this plugin , you wont need to leave your WordPress dashboard to check your stats and, more than that,à youll also be able to view a number of custom interactive charts (if enabled).The free version of the plugin is fairly helpful all by itself,à but there are also three premium plansà that add even more functionality if you need it.Key features of Google Analytics WDBefore I go hands-on with the plugin, lets get a little bit more specific about what Google Analytics WD actually does. Heres the full feature list:Provides all the analytics reports you can find in the original Google Analytics.Displays traffic information for any website associated with your Google Analytics account.Allows adding goals to Google Analytics directly from your WordPress site.Offers multiple designs and layouts for viewing statistics: pie, line, or chart.Allows sending scheduled emails for any report.Provides statistics for each page and postà on that post/pages editorà screen (or front-end site for certain user roles)Provides advanced settings to manage user permissions and evaluate site speed.Comparison of metrics and date range in reports.Hands-on with this Google Analytics WordPress integration pluginAfter installing the Google Analytics WD plugin, you just need to go to the Analytics item in your dashboard sidebar. Click on the blue Authenticate button and add the email address associated with your Google Analytics account. After signing in, you will get a code, which you will need to copy in this empty field and click Submit.After submission, the plugin finds the website/s that is/are related to your account. All you need to do is hit the Addà button, and the plugin will handle the rest.à When you need to track another sites statistics, you can sign out anytime and re-authenticate with a different email address.So once everything is configured, how does the plugin actually help you understand your sites data? Lets go through each tabUsing Google Analytics WDIn Analytics, you get interactive charts and tables (direct demo link) that you can use to learn more about your site.à First, set the dates you want to know more details about. You can filter and categorize the statistics by days, weeks, and months. The numbers of visitors (new and returning visitors), the total number and the average number of users, and the same for sessions.Then, you can look at all the metrics youre used to in your regular Google Analytics account:In Reports, you can compare sessions by days, weeks, months, and even hours. You can also compare different date ranges against each other using charts and graphs to get a visual representation of which direction your site is trending in.But theres also a Custom Range, which lets you compare random periods, no matter the year, the month, or the week youre seeking. You can compare any X date to any Y date, just select the intervals in the calendars, and the plugin will deliver the data right away.I chose to see the total number of us ers from April versus May, I picked the columns layout, and heres how it looks:In Settings, you can add filtersà in case you want to exclude some specific things from being taken into consideration in the reports. For instance, you can choose to exclude the traffic data from a specific city, region, country, or IP address.You can also configure some more nitty-gritty details in the aptly namedà Advanced Settingsà tab.The front-end displayà allows you to let certain user roles view statistics on the front-end of your site.à Also, enabling reports on posts and pages will add meta boxes to the backend WordPress editor.In Tracking, you can manage all theà websites that already exist in the plugins database (the ones youve already registered). If you want to switch from one site to another, all you have to do is select it from the drop-down menu and click Add. Now, Google Analytics WD will display the new sites data in your dashboard.Finally, in Overview, you get a variety of information to help you use the plugin.Pricing plansAs I mentioned, the core version of the plugin is 100% free (and listed at WordPress.org).à But, like many of the plugins and tools on the web, it has some paid versions that add extra functionality. The price differences between eachà of the three premium versions relate mainly to the support duration and the number of allowed domains:And here are the actual features you get when you go with one of these premium versions:More (and advanced) support for a longer period of time.E-commerce reports.Google AdSense and AdWords reports.Custom dimensions and reports.Tracking exclusions by users and roles (you can exclude certainà user roles from seeing the Google Analytics reports on your dashboard).Google Analytics alerts.Pushover notifications.Who should use Google Analytics WD?So, whom is Google Analytics WD plugin meant for?à That is, why would you want to use a plugin instead of the main Google Analytics tool?à First off,à convenience.Unless you need the native functionality of the Google Analytics interface, its overkill. Most webmasters wont ever touch a fraction of what Google Analytics can do.Google Analytics WD gives you the most important data without requiring you to complete theà Analytics Academy, so to speak.While the pro versions get a bit more advanced with e-commerce support and custom dimensions, the free version is perfect for a regular blogger or webmaster who just wants an easy way to learn more about his or her site.Where can you get Google Analytics WD?Because its a free plugin, you can download Google Analytics WDà from its WordPress.org page, or you can go to the plugins official website. Select the plan you want and follow the procedure in order to finish the transaction. Unless you pick the free version, in which case, a regular Save As window will appear to ask for your confirmation. This post has been brought to you byà Google Analytics WD.
Saturday, March 7, 2020
Essay about Post
Essay about Post Essay about Post-Purchase Consumer Behavior Running head: CONSUMER BEHAVIOR POSTPURCHASE Consumer Behavior Post Purchase Amy Wofford MAN 105 March 6, 2015 Instructor Johnson Abstract The process of buying does not end after the purchase of a good or service. The consumerââ¬â¢s post purchase assessment is directly affected by the pre purchase assumptions, before purchase search, and the confidence about the product Consumer Behavior Post Purchase The process of buying does not end after the purchase of a good or service. The consumerââ¬â¢s post purchase assessment is directly affected by the pre purchase assumptions, before purchase search, and the confidence about the product. After making the purchase, the customer uses the product and then evaluates the experience to determine whether it was satisfactory or unsatisfactory (Rakesh, 2011). The consumer is anticipating that the purchase will be met with some sort of satisfaction. Satisfaction means to meet to the full one's wants, and expectations (Roget, n.d). If the consumer decides that the product or service is not to their liking, it can create cognitive dissonance. Cognitive dissonance is a psychological concept related to self-doubt when making decisions. In marketing, it is often referred to as buyer's remorse, and relates to the uncertainty customers feel after making a tough purchasing decision (Kokmueller, n.d). When a purchase c reates cognitive dissonance, consumers tend to react by seeking positive reinforcement for the purchase decision, avoiding negative information about the purchase decision, or revoking the purchase decision by returning the product (Lamb, 2008). Most people have experienced cognitive dissonance or what it is often referred to as buyerââ¬â¢s remorse at one time or another. People in general usually experience buyerââ¬â¢s remorse when buying something that cost a lot of money. I recently bought a used minivan. The cognitive dissonance I experienced was after I had to do repairs on the van. It cost almost as much as I paid for the vehicle itself. I realized after that I should have done more research before making the purchase to begin with. A few ways to help with the post purchase regrets, is to be sure that you want to make the purchase in the first place. When you are getting ready to buy- do not do it. Take a break to really ask yourself if itââ¬â¢s what is really want ed or needed. Read all reviews of the product or service. Do not ignore the reviews that you donââ¬â¢t want to hear. In Marketing the best way to curve the impact that cognitive dissonance might have on a business is to
Wednesday, February 19, 2020
Commonwealth bank of Australia Essay Example | Topics and Well Written Essays - 1250 words
Commonwealth bank of Australia - Essay Example It is approximately one century since this giant financial institution was formed by the Australian government. However it is currently owned by private investors owing to the move by the Australian government to privatize the bank in 1996. Commonwealth Bank of Australia has continued to expand its operations in various regions through acquisitions, joint partnership and takeover. Commonwealth Bank steady performance in the industry is attributed to a wide range of strategies that include customer satisfaction, business banking, technology and operational excellence, profitable growth as well as trust and team spirit1. From the financial point of view it is evident that Commonwealth Bank has emerged strongly from a humble beginning to be a profitable banking institution in Australia. This clam can be justified by the fact that the Groupââ¬â¢s net earnings after tax for the financial year ended 2011/12 hit $6,394 million which is 13% increase compared to the previous year. The Grou p recorded 18.4% and 411.2 cents on Return on equity and Earnings per share respectively. This was a 12% increase compared to prior financial year. The Group declared a final dividend of $ 1.88 per share which was an 11% increase compared to previous financial year2. ... re 10198 Home loans 335841 Construction 3199 Personal 17968 Asset financing 9584 Other commercial and industrial 106762 RATIOââ¬â¢s OF BANK EXAMPLE: RISK RATIO ANALYSIS FOR COMMONWEALTH BANK OF AUSTRALIA BANK OVER THE PERIOD 2010 TO 2010 Ratio Ratio formula Actual figures for Year â⬠¦Ã¢â¬ ¦(previous year) ($M) Ratio answer for Yearâ⬠¦Ã¢â¬ ¦ (previous year) Actual figures for Year â⬠¦Ã¢â¬ ¦( current year) ($M) Ratio answer for Yearâ⬠¦Ã¢â¬ ¦ (current year) Source of information in annual report Comments Interest margin Interest revenue ââ¬â interest expenses Average earning assets 32,215 ââ¬â 20,293 553,735 0.02 37,304 ââ¬â 24,697 576,369 0.02 Income statement p98 and note 2 page 119. The interest margin remain staeble over the two financial period owing to effective risk management strategies Net margin (after Tax) Operating profit after tax Interest income + non-interest income 5,680 32, 215+ 7,366 0.14 6,410 37,304 + 6,790 0.15 Income statement p98 and note 2 p119 The increase in net margin is as a result of Loans, bills discounted and other receivables Asset utilization Interest income + non-interest income Assets 32, 215+ 7,366 646,330 0.06 37,304 + 6,790 667,899 0.07 Income statement p98 and balance sheet p100 The increase in asset utilization ration indicates that the groups management effectively utilized the groups assets . Return on assets Operating profit after tax Equity 5,680 35,570 0.16 6,410 37,287 0.17 Income statement p98 and balance sheet p100 The increase in the return on assets ratio is attributable to the significant increase in the groups long-term assets Leverage multiplier Assets Equity 646,330 35,570 18 667,899 37,287 17 Balance sheet p100 The reduction in the ratio indicates that the group has reduced the level of debt used to finance its capital structure
Tuesday, February 4, 2020
Nursing Science in Research and Practice Essay Example | Topics and Well Written Essays - 1250 words
Nursing Science in Research and Practice - Essay Example M., 2002). Evidence-based science is needed to be integrated into the nursing practice to meet the nursing roles of 21st century standards. By evidence-based practice, it is meant that these are proven ways to diagnose and treat patients based on rigorous evidence from contemporary science that may include not only theoretical perspectives, also practice perspectives. By practice perspectives, it is intended to mean studies that elucidate the clinical effectiveness of a particular practice. Authors have also defined it as application of best available empirical evidence that applies recent research findings to clinical practice so it may come into assistance of the clinical decision making of the nurse. To move into the 21st century, the nurses need to base their clinical practice on such empirical evidence to optimize outcomes of clients, to provide safe and accountable practice within the ethical realm, to ensure cost-effective practice on the face of resource constraints, and by these, to e nhance credibility of the profession (Litchfield, M., 1999). When the question of roles that nurses need to play to be able to efficiently do this arises, the answer is simple. They need to fill the gap between research findings and their implementation in their practice. In practice the academic structure for the basic nursing training should be oriented in such a manner that they can overcome the currently observed difficulty in synthesizing empirical and contextual evidence in order to integrate evidence-based changes into practice. Thus, their role should increasingly demonstrate skills and resourcefulness to appraise, synthesize, and implement best evidence into practice. This indicates an organized drift from the established knowledge and practice, and the nurses need to assume the dual role of a practitioner and a researcher. The science of nursing knowledge is a same scholarly investigative process that attempts to find out the factors that cause a change in the phenomenon. Thus, they should accept a practice activity that has been substantiated as predicting valid and reliable outcomes for their clients. This could only be done through establishment of a new body of knowledge confirmed by numerous research efforts and implementation of change in conventional practice based on that knowledge (Rogers, M. E., 1970). The integration of nursing practice should happen with strong rigorous empiric evidence, and such practice is always underpinned by nursing theory and science. The 21st Century nurses, thus would practice a systematic way of knowing that allows them to understand, predict, and explain the outcomes of their practice that is desired to help clients. It is important to note that now, the knowledge is being generated as a rapid pace, and they must adjust to this speed where they are able to understand and articulate clearly the theoretical bases of their discipline, both past and present. With a scholarship only, they can diagnose
Monday, January 27, 2020
An Exploratory Study On Student Engagement Education Essay
An Exploratory Study On Student Engagement Education Essay Research on higher education studies places emphasis on quality educational practices. This is especially true in a country such as Lebanon, which has experienced rapid growth in the number of institutes of higher education, and, in parallel, the number of university students. Engaging undergraduate students has been one major area of focus since research has shown engaging educational activities enhance the educational process and setting. Engaged students learn more material and learn it more effectively. Benchmarks and techniques have been established in order to engage the disengaged members of a student body. Training academic faculty and staff in the area of engagement, and the application of engaging techniques presents institutes of higher education with new possibilities for enhancing the quality of education. 116 Lebanese students completed an engagement survey in a preliminary study on variables which may correspond to levels of engagement. The study found that gender and years at university were significantly related to higher levels of engagement. 1 Introduction According to Hu and Kuh [1] student engagement is the most important factor of higher education in terms of learning and development. They define engagement as the quality of student effort devoted to educationally purposeful activities. Their research has revealed that academic performance improves as a result of challenging goals in the classroom environment. They also found that students want to both find and master challenges in and out of the classroom environment. However, a great number of students do not believe they are being adequately challenged to meet their academic needs. Many students also report they are not participating in activities that are known to be engaging. 1.1 Student Disengagement Research conducted at the University of California at Santa Barbara [2] showed an emerging culture of disengagement. This is due to several societal factors. Flacks and Thomas[2] believe that, in an effort to accommodate higher numbers of students, scholastic quality has been compromised. The amount of time students spend studying and participating in on-campus activities has decreased as they spend more time working and socializing off campus. Students seemed to be less prepared academically when they start college courses; therefore they are unable to avail themselves of all the university experience has to offer. Consequently, they are less engaged [3]. Boyer [4] believed that higher education is increasingly a part of the problem of student disengagement as opposed to being a part of the solution. Some institutes of higher education have become places students are credentialed rather then fostered to address the problems of their societies. In order to facilitate the scholarship of engagement, academia must connect the rich resource of our students to the responsibility thereof and address the social, civic, and ethical problems of civilization. In doing so, the scholarship of engagement will show its worth and service to a worldwide audience [4]. 1.2 Engagement Current research and literature show student demographics, habits and interests have changed over time [5, 6, 7]. This new campus culture has led to changing student expectations as well. Students want to be challenged and they want to know that their instructor is available to them both in and out the classroom. Students prefer instructors that motivate them to engage with classroom content [8, 9]. Creating activities related to student habits would better engage students in classroom content. For example, Kuh [9] found that surfing the internet was the leisure activity which demonstrated the greatest increase from 1996 until 2001. Students also spent more time listening to music, and watching movies than in previous years. Institutes of Higher Education should accommodate the needs and expectations of these new students. Emerging technology has necessitated the inclusion of interactivity, more involvement with the teacher as facilitator, and a greater emphasis on technology as a learning tool into traditional models of learning and course design. Educationally purposeful activities using information technology, such as emailing faculty or students about assignments, encouraged collaboration and increased contact with other students and faculty. Using information technology had a strong positive relationship with students overall measure of engagement. [9] An engaging classroom results in students engaged with classmates, instructor, and subject content. Additionally, faculty and student interaction seems to be a significant factor of quality student engagement and satisfaction. Studies have shown a positive correlation exists between engagement scores and faculty availability and access outside of class. [7, 6] Hu and Kuh [1] found student engagement to be a function of the interaction of students and various institutional characteristics. Students who had more positive views of their college or university campus were more likely to have higher engagement scores [10]. Kuh and Hu [11] used data from the College Student Experiences Questionnaire (CSEQ) database to compare undergraduate student experiences at research institutions and their counterparts in other college classifications. This study suggests that student engagement is varied among the different types of institutions. They found liberal arts colleges tended to score better in student engagement than other classifications of colleges. The variance of engaging institutions is related to the institutions mission rather than classification. The belief that small, private liberal arts colleges are more engaging institutions was not supported by the study[11]. However, liberal arts colleges consistently excel in the benchmarking for faculty-student interaction. It is presumed that since classes are smaller there is greater opportunity for faculty-student contact [7]. Defining institutional excellence is only successful in terms of the institutions effective educational practices or processes. The most important indicators of excellence, in the university setting, include quality and focus of instruction, faculty and peer interaction, writing experiences, and active involvement in course work. In an engaged university, the student is highly involved in the culture of the institute both in and out of the classroom. Increased engagement leads to increased acquisition of knowledge, skill development, and higher student graduation (retention) rates [12]. Pike and Kuh [13] compared first- and second-generation college students in levels of engagement and intelligence development. On average, first-generation college students were less engaged, and do not engage in activities associated with success in college, such as living on campus and participating in extra-curricular activities. Low levels of engagement are not related to intelligence but rather to being the first family member to attend college, financial hardships, or living at home. The groups found to be more engaged overall included students living on campus, females, minority students, and students planning to pursue advanced degrees. These students also reported greater perceived gains in their intellectual development and learning performance [13]. Engagement literature suggests that an engaging institutional environment positively affect learning productivity. These institutions not only attempt to engage students in class, but in college life, via social and civic organizations, intramural activities, sports events, and living in the campus community. The commitment to engaging students should be apparent in the institutions mission, vision, and philosophy. The members of the university faculty, staff, and administration must create an environment that engages students on campus and in the classroom [14]. 1.3 Teaching in the classroom If engagement is to be fostered and encouraged in the university setting, it is important to examine the learning environment instructors create. A study by Kuh [8] found that engaged students want prompt feedback. Teacher-student relationships of respect, as opposed to friendship, were also more conducive to learning [6, 7, 8]. One standard of teaching in institutes of higher education is lecturing. Few students possess this type of intelligence and therefore this method is not conducive to an engaging classroom environment. According to The National Survey of Student Engagement (NSSE) annual reports students find methods, such as lecturing and note taking, to be less than engaging [6, 7]. Active learning is student learning via reading, writing, and participating in activities which apply learned concepts in an engaging manner [6, 7]. Engaging activities include class discussions, faculty and peer interactions, socialization in the college context, and interactive assignments [5, 6, 7]. Student affect, a mental and emotional reaction toward learning, demonstrates engagement. Cues, such as student questioning or cognitive or emotional excitement of learning concepts, are examples of positive student affect. Kuh [9] found students with higher levels of affect, displayed more engaging learning behaviors. Teachers who make eye contact, use gestures and humor, and personalize examples in class stimulate higher levels of student affect. Equally important were instructors who develop engaging, active learning while communicating high standards of expected academic performance. [15] Research[14] shows teachers who are successful, as measured by student engagement in the classroom, create an interesting and engaging learning environment. Research also revealed that outstanding teachers employ many types of strategies and methodologies. No single technique or specific delivery methodology yielded a greater number or percentage of engaged students. [14] Henning [16] reported improvement in engagement when there were open classroom discussions, creative questioning, and important and relevant material. One methodology to make course content interesting and relevant is called rhetoric skill. The instructor begins with a narrative open to discussion. The instructor then elicits a more conceptual understanding of the topic as student participation increases. Students are encouraged to actively participate in debate and inquiry until they control the discussion. [16] Similarly, Socratic questioning and responding deepens understanding of concepts that encourage student engagement. Effective teachers create a natural learning environment where students feel safe to express their opinions in a nonjudgmental, unbiased atmosphere. Engagement also increases when students work collaboratively to solve problems. Finally, teachers who create diverse learning experiences will have more engaged and interested students overall [10]. Regardless of methodology, it is important for teachers to emphasize clarity and important points, use relevant examples, and speak intelligibly. To create highly engaged students, teachers must be aware of, and use, many teaching strategies. They should teach from within and become equal participants in the learning process. [17] 2 The case of Lebanon Opportunities for higher education in Lebanon today have reached levels unparalleled in Lebanese history. The first institutes of higher education in Lebanon were the American University of Beirut (formerly the Syrian Protestant College), founded in 1866 and Saint Joseph University, founded in 1875. It wasnt until 1953 that the public university, Lebanese University, was opened. [18] A private university education at that time was only for the elite. After the Lebanese civil war came to an end, and the country began to stabilize, the demand for higher education began to grow. In 1996 the Ministry of Higher Education [18] set new licensing regulations for institutes of higher education. By 2000, 23 institutions (referred to as new universities) had been established. Lebanon currently boasts 41 institutes of higher education [19]. These are divided into 1 public university, 26 private universities, 7 university institutes, 3 university institutes of technology and 4 university institutes for religious studies. [18] The UNESCO Institute for Statistics [20] released a set of gross enrollment ratios on education in Lebanon from in 2008. This shows that more and more females are continuing into higher education. By 2008, 52% of tertiary age students were in tertiary education (46-male: 57-females) [20]. Quantity was not the equivalent of quality, and only 7 of Lebanons universities were labeled as excellent [21]. Lebanon is currently facing a restructuring in the area of higher education. In order to maintain its role as a leader of excellence in education in the Middle East, institutes of higher education must focus on the quality of their students as opposed to the quantity[21]. Quality assurance programs have become critical to Lebanese academics and educational institutes. The Trans-European Mobility Scheme for University Studies (TEMPUS) project, Quality Assurance for Higher Education in Lebanon (QAHEL) is one example. This project is to raise awareness of European models of quality in higher education among Lebanese higher education institutions. [19] 3 The Study The questionnaire was established by Ahlfeldt, Mehta and Sellnow [17] in their research studies of classroom engagement. The questionnaire was proven in their research as both a valid and reliable measure of engagement with an alpha reliability of 0.84. Therefore the researchers felt that this was an appropriate tool of measure for levels of engagement in MUBS classrooms. 3.1Research Questions Are females more engaged than males? Are students who self reported higher GPAs more engaged than those with lower GPAs? Does age play a role in level of engagement? Does the level of student engagement differ according to the number of years at university? 3.2 Sample The researchers administered the questionnaire to 116 English communication skills students at The Modern University for Business and Science (MUBS). MUBS, a new university, was established in 2000 and strives to maintain a quality oriented institute of higher education, in a highly competitive market. In order to establish equal representation in the sample, in terms of the variables tested (gender, GPA, age and years at university), and the majors available at the university, the questionnaire was administered during English communication skills classes during the 1st week of the spring 2010 semester. MUBS doesnt offer a English as a major of study at the university. English communication skills courses are general requirements for all M.U.B.S students, regardless of major, when their language of instruction is English. 4. Results Correlations were run on the variables which were supposed to affect student levels of engagement. These variables were gender, self reported GPA scores, age and years at university. The relationship between gender and engagement was assessed using a paired-samples T-test. A significant relationship was found in the relationship between gender and student perceptions of engagement. On average females showed significantly greater levels of engagement, (F = 79.029, SE 1.428), than males (M= 70.407, SE 1.502), t (116) = -66.162, p In order to assess the relationship between age and engagement, a bivariate correlation was used. There was no significant relationship between the age of students and engagement, r = -.069, p (one-tailed) >.05. In order to assess the relationship between self reported GPAs and engagement, a bivariate correlation was used. There was no significant relationship between the self reported GPAs of students and engagement, r = -.072, p (one-tailed) >.05. In order to assess the relationship between years at university and engagement, a bivariate correlation was used. There was a significant relationship between years spent at the university and engagement, r = .243, p (one-tailed) 5. Conclusions: The research on MUBS students coincided with the literature on student engagement. Female and senior students were found to be more engaged than their peers. Age and GPA showed no significant correlations to levels of student engagement. This could be true for a number of factors. First of all women in Lebanon are slowly working to close the gender gap. Yet they may still feel they have to work twice as hard as men to succeed. The other factor which may explain higher engagement among women is directly related to stressors of society. In general there is the notion that girls cant go out as often or stay out as late as boys. Boys are allowed to be bad while girls must be angelic in behavior. These ideas may transfer over into the academic arena. With boys who dont mind achieving less since they are not held accountable. A boys will be boys mentality. In terms of senior student engagement levels, these students are not older and wiser, but rather have more university experience. They know what their teachers expect and meet those expectations readily. Seniors take part in more major courses, are assigned a senior project, and are closer to completing their education and entering the real world. As they race towards graduation they are pushing harder to ensure they graduate on time. This includes a stipulation at the university of a minimum Accumulative GPA of 2.0 in order to graduate. Such factors may account for higher levels of engagement in senior students. One interesting factor was noted on 3 separate questionnaires from the Damour branch. 3 students added notes to their questionnaires. These notes stated that the only time they completed these activities (activities of engagement) was during English sessions. This might be beneficial to future MUBS engagement research. 5. Limitations of the Study and Implications for Future Research The questionnaire was administered in order to complete a preliminary study on student engagement at MUBS. In order for a total quality initiative to take place the class room questionnaire should perhaps be replaced with an NSSE questionnaire. A larger sample size should be tested. Also, Damour students take classes before 2 p.m, in the Hamra branch many courses begin after 2 and some classes continue until 7 or 8 p.m. This study does not take this into consideration. Previous studies on students have shown that the proportion of different religions at MUBS is not representative of a Lebanese sample. This is another limitation to the study. Another factor not tested for, but which may have affected the outcomes, is the idea of urban vs. rural student. Many of the students at MUBS live in villages and travel to university in the city and then back up to their villages in the mountains. They are country folk. This may also have skewed the results. There are also key variables the literature focuses on, and institutional characteristics which may be relevant to the MUBS study. Some of these are number of credits, branch of university, am-pm classes, first generation college student, socio-economic status, religion, choice of major and transfer students.
Sunday, January 19, 2020
Human resource management of McDonald Essay
MCDONALDââ¬â¢S CORPORATION: McDonaldââ¬â¢s Corporation is the worldââ¬â¢s largest chain of hamburger fast food restaurants which serves approximately 68 million customers on daily around 119 different countries and haves 30,000 restaurants worldwide. McDonaldââ¬â¢s headquarter is in Oak Brook, Illinois, USA and company was started as a barbecue restaurant in 1940 by Richard and Maurice McDonald. In 1948, owners of the company reorganized the business to a hamburger stand and thereafter in 1955 businessman Ray Kroc joined the company as the first franchise agent. Ray Kroc purchased the chain from the McDonald brother and made it grow worldwide. (McDonald Corporation) The corporation itself either operates a McDonaldââ¬â¢s restaurant or by a franchisee. McDonaldââ¬â¢s Corporation revenues are obtained from the rent, fees paid by the franchisees, royalties and the sales from the restaurants operated by McDonaldââ¬â¢s Corporation. McDonaldââ¬â¢s Corporation had annual revenues of $28.15 billion in the year 2013 whereas their profits were $5.6 billion. (Yahoo finance) McDonaldââ¬â¢s product line includes selling hamburgers, cheeseburgers, french fries, chicken items, breakfast items, desserts, milkshakes and soft drinks. Due to changing consumer taste and to survive in this competitive and ever changing environment McDonaldââ¬â¢s Corporation has added salads, wraps, fish, fruit and smoothies to its menu list. (McDonald Corporation) PURPOSE OF MCDONALDââ¬â¢S CORPORATION: The main purpose of McDonaldââ¬â¢s Corporation is to serve fast food and to do everything that can be done to respect theà customer and to have customer trust in their brand. WHY I CHOSE MCDONALDââ¬â¢S CORPORATION: Following are the reasons why I choose McDonaldââ¬â¢s Corporation 1. McDonaldââ¬â¢s Corporation is one the world largest and leading fast food chain 2. McDonaldââ¬â¢s Corporation employs 1.8 billion people worldwide and they have one of the best HR practices 3. McDonald sells almost 75 hamburgers every second which attracts any HRM student to study their HR practices BUSINESS MODEL OF MCDONALDââ¬â¢S CORPORATION: McDonald earns its revenues from investing in properties, as a franchiser of a restaurant and as an operator of restaurants. Almost 80% of the company restaurants are operated by franchisees, which are bound to pay 4% of their revenue to McDonald, as well as the rent. In most of the cases, McDonald owns both the building and land which results in a stable flow of income making the franchisees bear most part of the risks. The remaining 15% of restaurants are owned and directly operated by McDonald. Considering the business model of other fast-food chains the business model of McDonald is different. Other than franchisee fee and the marketing fees that are calculated as sales, McDonald do sometimes collect rents that are also considered as sales. Other than revenues generated from the franchise agreement, McDonald may also own or they can lease the property where McDonaldââ¬â¢s franchises are located. According to the policy of McDonald, the business does not involve itself in making any direct sale of food or any other material to its franchisees but it organizes the food and materials required for the franchises through an approved third approved logistic operators. McDonaldââ¬â¢s is also involved in identifying the locations, developing new products and quality. HUMAN RESOURCE MANAGEMENT: Human resource management is an approach by which companyââ¬â¢s most valued assets (people) are managed. For any company to achieve success its human resource has to individually and collectively contribute and this can only be achieved through proper management. Proper management of company human resource not only help the company to achieve its objective, but they achieve it with greater efficiency. Human Resource Management helps the organization to achieve its desired goals and successà by the help of its people. Human Resource Management, therefore, is utilized in the creation of decision on the plans of the organization. These plans are linked with employee relationships, recruitment, training and development, performance management and rewards for employees. Therefore, human resource strategies developed are to be in line with organization business plan to help the business to be successful. MCDONALDââ¬â¢S HUMAN RESOURCE MANAGEMENT: McDonaldââ¬â¢s Corporation in order to achieve success and competitive advantage developed it human resource management strategy focused on four areas A) STRATEGIC HUMAN RESOURCES MANAGEMENT: McDonaldââ¬â¢s human resource strategies and practices were synchronized to the company business strategy and thereafter the HR department helped to realized the business plan or strategy by forming it into company HR practices in relation of personal development and hiring. B) MANAGEMENT TRANSFORMATION AND CHANGE: One of the way HR function of McDonald helped organization to achieve competitive advantage is by identifying the changes required and thereafter implementing it. This strategy served as a catalyst for company successful growth. C) EMPLOYEE MANAGEMENT: HR department tried to understand the problem which employees face daily and what are their needs and thereafter making an effort that their problems are solved and their needs were met. D) MANAGEMENT OF ORGANIZATION ADMINISTRATION: It was made sure by HR department that the process of employees hiring, training, evaluating, rewarding and promotion were designed in such a way that they were in line with the strategies of McDonald. In order to align these four focus area following things were done by McDonald 1. PERSONNEL STRUCTURE: As the business model of McDonald shows that it generates most of it revenues from franchising, therefore, there are three categories in their structure which are corporate staff, restaurant workers and franchisees. The control staff which either operates from company headquarter or regional offices is responsible for controlling and managing the franchises to make sure that standards of McDonald are maintained and the products are delivered at time. Restaurant worker constitutes the biggest part of company structure. They are controlled through supervisors who report to assistant manager. Most of this staff works on part time basis and are paid on an hourly basis. Finally, theà franchises that are managed by their owners but according to the standards set by McDonalds. 2. PERFORMANCE MANAGEMENT: In order to make sure that productivity is always high the HR department has put a process in order to know which staff is not working according to the desired expectations and what solution is to be implemented to bring that staff up to the required expectations. This is done by performance review of employee that can be done anytime or the interim performance review which is carried out after each six months. Based on these performances reviews it is decided which staff will get promoted which staff requires training so his performance can be increased. This way of management not only serves as motivation for employees, but it also creates a competitive environment among the staff which in turn helps the productivity of employees to increase. 3. MOTIVATION & REWARD: Since most of McDonald staff have low wages and are paid on an hourly basis which results in large staff turnover, therefore, company has to make sure that their staff is motivated and they keep them motivated by awarding staff with different reward schemes and other perquisites. This not only increases their motivation to work for McDonald but also helps them to increase their productivity 4. TRAINING: McDonald spends almost $10 million each year and trains approximately 55,000 employees to make sure that make sure that their employees have valuable skills that are needed. At first all new employees are given introduction about the company and thereafter staff trainers train them properly to make sure they develop all required necessary skills to work in the organization. It is made sure thereafter that these employees know how to use the latest foodservice equipment and they understand all McDonaldââ¬â¢s operational procedures. To make training much easier McDonald has published step-by-step manuals, video tapes and quality reference guides which explain each and every detail of the job process. Employees are also taught communication, interpersonal and organizational skills. This enables their employees to do their job at the best possible way and, therefore, they serve the customer with highest standards making McDonaldââ¬â¢s customerà service as one of the best in fast food supply companies. 5. MANAGEMENT DEVELOPMENT: McDonald has designed McDonald Development Program (MDP) to develop leadership skills within employees so they can be successful leaders. Various courses of this programme are held for employees of different level of management and for franchisees. CONCLUSION: McDonalds now a day is one the fastest growing corporation and this is due to the reason of proper management of their human resources. This clearly shows that the corporation is on the right track and they have been able to keep the motivation levels of their employees high. This has been done by proper reward schemes for the employees based of their performances. Proper training is provided to the newcomer making it much easier for new employee to pick up and to get comfortable with the job quickly. However, if McDonaldââ¬â¢s Corporation continuously strives to further improve its HRM strategies then McDonald can continue to grow at much more faster pace. Hence it can be concluded the HRM strategies of McDonaldââ¬â¢s Corporation is in line with their business model and growth strategies and this can be verified from their success up to this date. REFERENCES Ingmar, B., Carl, F., & Hyeon, J., (2007). Institutional theory and MNC subsidiary HRM practices: evidence from a three-country study. _Journal of International Business Studies,38,_430-436 Paula, C., (2014). Many moving parts: Factors influencing the effectiveness of HRM practices designed to improve knowledge transfer within MNCs. _Journal of International Business Studies,45,_ 63-72 Seeking Alpha (2014), McDonaldââ¬â¢s: Business Model, Valuation And Minimum Wage Legislation, ââ¬â¹Retrieved March 22, 2014, from http://seekingalpha.com/article/2052223-mcdonalds-business-model-valuation-and-minimum-wage-legislation UK essays (2003), Evaluating Human Resource Strategies Implemented by McDonalds, Retrieved March 22, 2014, from http://www.ukessays.com/essays/business/evaluating-human-resource-strategies-implemented-by-mcdonalds-business-essay.php McDonalds (2014), Corporate Info, Retrieved March 22, 2014, from, http://www.mcdonalds.com/us/en/our_story/Corporate_Info.html Yahoo finance (March 2014), Income Statementââ¬â¹, Retrieved March 22, 2014, from, http://finance.yahoo.com/q/is?s=MCD+Income+Statement&annual
Saturday, January 11, 2020
Movie ââ¬ÅThe Patriotââ¬Â with Mel Gibson
In this movie, Benjamin Martin, played by Mel Gibson, was a retired British officer and a widower raising seven of his children in his farm.à He held his principles steadfastly, which focused almost on his family and his interest in making rocking chairs which he never perfected.à Thus, he did not want to join the war against the British.à On the other hand, Gabriel, the eldest, was full of idealism and joined the American forces fighting the British in the Revolutionary War. Benjamin, who knew from firstââ¬âhand experience the horrifying carnage that war would present, discouraged his son from participating but Gabriel was determined to fight.à Times passed, many towns fell to the British including their hometown.Gabriel returned home after two years, stumbling wounded into the family home. That night, a battle between the British and patriots happened. They helped the wounded from both sides. The Green Dragoons arrived and killed all the wounded Colonial soldiers. T he leader, Col. William Tavington, shot his son, Thomas, who was trying to free his brother Gabriel which was being captured.This brought an enraged Benjamin to free his son Gabriel, with the help of his two younger sons. à He left the rest of the children in the care of their aunt Charlotte, the sister of his deceased wife.à The three of them killed the British troops holding Gabriel by ambushing them.à While their brother was freed, his sons saw their father brutally killing men.à He was called The Ghost by the British army because of his techniques and skills in ambushing.à However, the Green Dragoons were still determined to go afterà Benjaminââ¬â¢s loved-ones that it led them to burn the house of his sister-in law, but eventually they escaped with the help of Benjamin.He was then driven to lead the Colonial Militia, planning for strategies and getting involved in the actual fight to win over the seemingly formidable British Army.à One of these strategies was to capture a supply line of General Cornwallis, ransacking all the food and comforts, including two Great Dane dogs of the general. He even tamed the dogs by taking care of them, making these dogs shift loyalties. This made Cornwallis angry. Cornwallis made a plan to trap the men of The Ghost and eventually succeeded. The British captured 18 of his men.Benjamin then concocted a plan of deceiving General Cornwallis, making him believe that he also captured 18 officers, including a colonel who called him a cheeky fellow. He freed his men successfully with this strategy.à In war, deception is one of the strategies to win over the enemies and this was shown in this part of the movie.While at war under his fatherââ¬â¢s command, Gabriel married a lady from a town.à However, someone led the Green Dragoons to the town where Gabrielââ¬â¢s wife lived and they eventually killed all the townsmen by burning them inside a church.This brought Gabriel to avenge the death of his wife , but he was also killed in the process and his father was greatly saddened of this and swore to kill the leader of the Green Dragoons.When an all-out battle commenced against the Redcoats, the strategy was to put the Colonial Militia under the command of Benjamin in front to show the high morale ofà the army to the enemy, but actually the main army of Colonial Militia was in the rear.So, when the Colonial Militia was called to retreat, the Redcoats were surprised by the main army of the Colonials and thus were defeated.à Eventually, Benjamin was given the opportunity to kill his nemesis, Tavington, who killed his two sons, hurting himself in the process.à In the end, Cornwallis and the British army were pushed to their last base.à Cornwallis was forced to surrender because the French army arrived, putting him into the shame of defeat.Benjamin never perfected the art of making rocking chairs but this showed his dogged determination to finish a task no matter how many tim es he failed.à That same intensity of avenging the death of his loved-ones was shown in the battlefield, making him a hero, a real patriot.Producers, Dean Devlin, Mark Gordon and Gary Levinsohn; à Director, Roland Emmerich. à à The Patriot. Released in 2000 by Columbia Pictures, à 164 mins., Technicolor 35mm widescreen 1.85:1, digital 5.1 sound, DVD released Oct. 24, 2000.Google, James Hitchcock from Tunbridge Wells, EnglandGoogle, Meghan aka KRAMMIT THE FROG
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